Designed to tackle the hospitality industry’s challenges head-on and illuminate the path towards innovative solutions and a better guest experience.

310+

Cities

21000+

Properties

700+

Brands

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The State of Distribution has Changed

Our annual State of Distribution report is the hospitality industry’s most comprehensive commercial-performance benchmark, produced by HEDNA, RateGain and NYU’s Tisch Center of Hospitality. Drawing on fresh surveys with 700+ hotel brands worldwide, the 2025 edition maps the intertwined realities of Sales & Marketing, Distribution and Revenue Management across every hotel segment.

What’s new this year?

  • 2024 zeroed-in on geography—how commercial trends diverged by region.
  • 2025 pivots to function—revealing how priorities, pain-points and tech adoption differ inside Distribution, Revenue, and Marketing teams.
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Independent Hotels
Mid-size Hotel Chains
Large Hotel Chains

  • Large International Hotel Chain:

    100+ properties, with presence in multiple countries

  • Regional or Mid-size Hotel Chain:

    Less than 100 properties, with presence in a specific region or few countries

  • Independent Hotel:

    Less than 7 properties concentrated within one country

Marketing
Sales
Distribution
Revenue Management
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Technology Adoption

Hotels prioritize tech that helps optimize revenue and distribution.
Generative AI and analytics tools are low on the adoption scale for hotels across the board.

Factors for Hotel Tech Decisions

Data residency & governance is now one of the top factors for all sizes of hotels. Recent acquisitions and partnerships make integration of technology with existing tech stacks as the most important factor for large hotel chains. ROI is among the top 4 factors only for large chains now.

Integrations with existing tech-stack #1
A clear ROI #2
Data governance & residency #3
Cloud Technology (vs. on-premises) #4
Integrations with existing tech-stack #1
Ease of implementation #1
A clear ROI #2
A clear ROI #2
Data governance & residency #3
Ease of use on desktop and mobile #3
Cloud Technology (vs. on-premises) #4
Integrations with existing tech-stack #4
Ease of implementation #1
Integrations with existing tech-stack #1
A clear ROI #2
A clear ROI #2
Ease of use on desktop and mobile #3
Data governance & residency #3
Cloud Technology (vs. on-premises) #4
Cloud Technology (vs. on-premises) #4

Manual Reporting Load

The hotel industry is sitting on a goldmine of data — and wasting it.
80% still spend up to two work-days each week on manual reports.
Fewer than 20% invest in reporting tools

Time Spent in Generating & Analyzing Reports
18.70% 58.02% 23.28%
1–2 Days / Month
3–4 Days / Month
5–8 Days / Month
Investments in Reporting Tools
Website Analytics like Google Analytics, Adobe Analytics, etc.
11.92%
Analytics tools like Looker, Tableau
5.52%
Time Spent in Generating & Analyzing Reports
14.42% 58.65% 26.92%
1–2 Days / Month
3–4 Days / Month
5–8 Days / Month
Investments in Reporting Tools
Website Analytics like Google Analytics, Adobe Analytics, etc.
10.85%
Analytics tools like Looker, Tableau
4.65%
Time Spent in Generating & Analyzing Reports
16.46% 62.03% 21.52%
1–2 Days / Month
3–4 Days / Month
5–8 Days / Month
Investments in Reporting Tools
Website Analytics like Google Analytics, Adobe Analytics, etc.
15.60%
Analytics tools like Looker, Tableau
3.67%
Time Spent in Generating & Analyzing Reports
26.09% 54.35% 19.57%
1–2 Days / Month
3–4 Days / Month
5–8 Days / Month
Investments in Reporting Tools
Website Analytics like Google Analytics, Adobe Analytics, etc.
12.20%
Analytics tools like Looker, Tableau
4.07%

Reducing Efforts & Automation

Tracking travel intent

Optimizing paid campaigns

Generating and analysing reports

Independent Hotels
Mid-size Hotel Chains
Large Hotel Chains

Managing rate types across channels

Identifying new demand channels

Updating rate packages across all properties

Monitoring rate parity

Independent Hotels
Mid-size Hotel Chains
Large Hotel Chains

Updating rate packages across properties

Updating images & descriptions across channels

Creating and understanding reports

Identifying new demand channels

Independent Hotels
Mid-size Hotel Chains
Large Hotel Chains

Get Answers to Address Key
Questions in Hospitality

How are team sizes changing?

How are technology budgets evolving?

What are the teams struggling with?
How do hotels make technology decisions?
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Our Leaders

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